Siddig Siddig - Founder & Creative Director Dig Dig is an independent brand est. in 2018 with no investors, lenders, partners, backers or cofounders. With no intention in an acquisition or merger with a major corporation and is proudly a 100% Black Owned Business. Thank you for your support. Read more A Brand Inspired by Malcolm X & Ahmed Osman The Story of Dig Dig starts with his father, Ahmed Osman. Ahmed Osman came to America from Sudan in the 1960s to study economics in Dartmouth College. During that time he heard of a young civil rights activist with a strong following named Malcolm X. Osman visited Mosque Number 7 in Harlem to hear Malcolm speak. After Malcolm's speech Osman introduced himself. Ahmed Osman and Malcolm X became close friends and lead the civil rights movement. Immediately after Malcolm's assassination Osman visited Betty Shabazz to give his condolences. Betty asked Osman to organize Malcolm's funeral in the traditional Muslim manner. Ahmed Osman agreed and he gave the eulogy along with Ossie Davis. This was the inspiration for Ahmed Osman's son Siddig Siddig to launch Dig Dig, a brand dedicated to celebrating Black culture. Read more Letter from Malcolm X to Ahmed Osman After meeting in a mosque in Harlem, Malcolm X and Ahmed Osman stayed in touch through letters. Malcolm X would often ask Ahmed Osman for help interpreting the lessons in the Quran. Ahmed was a native Arabic speaker and a self-taught historian of the History of Islam. Ahmed would translate the Quran and help give context for Malcolm to make his own interpretation. This guided Malcolm's activism as he learned more from Islam he would adjust his political views to best advance the civil rights movement. Ahmed Osman's son Siddig Siddig grew up feeling empowered as he heard the stories of the movement. While attending architecture school in Howard University Siddig Siddig stumbled upon a black leather jacket similar to the leather jackets of the Black Panther Party. Siddig redesigned the jacket at the local tailor by adding Afrocentric patches on the sleeves of the jacket. He began to wear it and immediately started getting compliments and requests for the jacket. Strangers stopped him on the street and friends called him to request the jacket. This was the seed for Dig Dig, a brand dedicated to celebrating Black culture.
